VISION - Europe: Segment Your Customers to Increase Profits
Publication Date: 15-APR-05
Pages: 12
Format/Price:

 

Description

Asset managers that segment their customer/distributors well can
generate more sales, profit, organisational effectiveness, and robust
strategies. Despite these benefits, though, segmentation is not being
implemented properly in European asset management, and FRC has only
encountered one European asset manager that can provide an analysis of its profits by customer/distributor segment.

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  • Financial Research Corporation,
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