As the rich get richer, older, and increasingly intercontinental, financial providers of all types are rolling out wealth management services in hopes of getting in on the action. While the opportunity appears lucrative, the high level of services demanded by the affluent is challenging the profitability of even the largest providers. In this white paper, we discuss the demographics and investing habits of wealthy individuals, as well as the asset-gathering opportunity and difficulty firms face in managing assets of the affluent while meeting operational and revenue goals.